Marketing Executive

As the Marketing Executive you will be responsible for developing and implementing marketing strategies, campaigns, and initiatives to promote Grant Westfield and its brands. 

You will lead email campaigns and support the Marketing Manager on campaign management, events, PR, print activity, CGI creation, and other activities required to complete marketing projects on time. You will also be required to liaise with the broader marketing team on creating artwork and digital content across social media, the website, video, and influencer outreach to enhance campaign execution further.

The job is full-time office based, with travel opportunities throughout the year at events.

 

• Work closely with the marketing team, and a wide range of internal and external stakeholders, to plan and implement effective and innovative marketing communications and campaigns across our B2C and B2B markets with a focus on owning the email campaign strategy and coordination of output on this channel
• Own email campaigns on Force24, including our monthly homeowner newsletter, U.K and EU customer emails and the set-up of our customer nurture programme
• Support Event Management, from initial design concept to completion - liaising with external suppliers throughout. Travel is likely required during larger events in the UK
• Manage the tactical delivery of marketing output – from traditional and digital content creation, to print production and event activity
• Work with the marketing team to ensure all campaign touchpoints join up into a compelling customer journey
• Ensure data is maintained and accurate across the email communication platform
• Support the Social Media Executive with the creation of new and exciting video content
• Support on the management of external product software sites and CRM databases such as Virtual Worlds and TruBlue to ensure the catalogues and data are up to date
• Support the Marketing Manager on PR activity, attending the weekly WIP call and follow-up topics
• Provide regular reporting and analysis of all campaigns. Working on data segmentation and post-campaign analysis. Communicating findings to key stakeholders and present proposals for performance improvements
• Contribute to Monthly Marketing Board report as directed by Marketing Manager

 

Experience:

• Minimum of 3 years’ experience in a similar roll
• Proven digital marketing experience, particularly email communications and data handling
• Excellent copywriting and communication skills
• Ability to work alone or part of a team
• Ability to multi-task and to work to deadlines
• Demonstrable experience in an email marketing role
• Exceptional diligence and creative flair
• Results-oriented with good digital and analytic skills
• Strong record of achieving business objectives & campaign/retention targets

 

Skills:

Required:

• Marketing or Business Management Degree or equivalent
• Strong project management skills
• Excellent communication skills, both written and verbal

Desirable:

• Confident and dynamic personality
• Creative outlook
• Experience in builders’ merchant or KBB sectors
• Awareness of competitor activity and market movements

 

Competencies:

Flexibility

• Demonstrates willingness to change ideas or perceptions based on current information or contrary evidence
• Is open to innovative ideas and listens to other people’s points of view
• Responds effectively to changing circumstances
• Adjusts tasks and priorities when necessary to ensure delivery

 

Continuous improvement

• Constantly seeks ways to improve processes, products, or services.
• Seeks out/engages in continuous learning opportunities that develop self and expands organisational intellectual capital.
• Uses feedback from co-workers and clients to continuously improve service

 

Teamwork

• Offers assistance when seeing colleagues overwhelmed with work or unable to solve a problem
• Shares knowledge, ideas, and concerns with other members of a team and across a wider organisational network
• Respects cultural differences and differences in opinions

 

Customer service

• Actively looks for ways to identify market demands and meet the customers’ needs
• Continuously monitors delivery to make sure the customer receives an excellent service
• Treats all clients with respect and cultural awareness
• Takes pride in delivering a high-quality product or service

 

Organisational skills

• Ensures a clear understanding of the desired result; if unsure, asks for clarification
• Can work independently and prioritise the workload
• Anticipates and prepares for upcoming events ensuring adequate resources are available
• Keeps track of the progress of a task or a project
• Creates action plans to achieve performance expectations

 

Communication

• Present and discuss views effectively, through formal, informal, written and spoken communication, adjusting style to suit the audience
• Actively listens to co-workers and customers to gain a better understanding of their concerns and needs
• Spells and uses punctuation correctly; uses proper grammar; uses an appropriate business writing style
• Keeps other members of the team accurately informed and up to date

 

Problem solving

• Deals with problems as soon as they arise
• Presents problem analysis and recommended solutions to others rather than just identifying or describing the problem itself
• Acknowledges when does not know something and takes steps to find out
• Anticipates potential obstacles and develops plans to overcome them
• Uses critical thinking to analyse the situation and establish course of action

 

Working for one of the leading manufacturing companies in the country, this is a great opportunity to drive positive change and make a significant contribution across the business. In return, you will receive a rewarding and competitive remuneration package, and be based in our Edinburgh office, in the heart of Scotland.

• Discretionary annual bonus scheme.
• 33 days annual leave (includes public holidays), with the opportunity to purchase additional days.
• Flexi hours – with a 3’oclock finish on a Friday!
• Healthcare cash plan.
• Bike to work scheme.
• On-site parking.
• Staff discount.
• Sharesave – an opportunity to purchase company shares.

 

If you're interested in this position, please apply using the form below.

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